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Saturday, 19 March 2011

adidas Is All In


It's always interesting to see what looks everyday people are rocking, but for those of you wondering what styles and products the world's top stars are into, then our good friends at adidas are here to help with their new, and biggest ever global campaign that celebrates the combination of style, function and fun that adidas are renowned for.

Hot on the heels of last weeks adidas Originals x Kazuki collaboration (see more here) this week sees the launch of ‘adidas Is All In’ which brings their Sports Performance, adidas Originals and Sport Style sub-brands together for the very first time with help from some HUGE brand ambassadors including Lionel Messi & David Beckham, Derrick Rose, Katy Perry and more!

At the heart of the great campaign is a fantastic video, made by French director Romain Gavras (M.I.A., Simian) which you can check out at adidas' You Tube channel, where you can also access some clips and interviews with the key figures from the campaign, and from April 4th you will also be able to download the exclusive upcoming track ‘Civilisation’ from French electronic duo Justice.


Have a great weekend and even though we've been inundated with entries for our Volleys comp (click on the box on the right for more info), there's still time to enter, it's the luck of the draw for some great kicks so make sure your name is in the hat.

Cheers
SD

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