What I learnt about sneakers in Singapore is that colour is king - no matter what the style, Singaporeans love to inject as much colour as they can into their look, and this guy takes the award for maximising the colour in his trainers.
These colourful High Tops got my attention from quite a distance, but when I got up close I had to admit that I wasn't familiar with the brand. It turns out that neither was he, as they were purchased impulsively after he was won over by the colourway and quirky look of the shoe.
The shoes are made by Yums who are a US company was set up in Dallas, Texas by Howard 'Tex' Moon, a famous graffiti artist and designer who is heavily involved with the Hip Hop scene. He wanted to share his street style in the style of kicks and clothing that used his colourful designs, and Yums are now being worn by a number of big music acts.
Hip Hop has such a strong influence on street style that I expect to see a lot more of Yums in the future.
No comments:
Post a Comment