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Thursday, 26 July 2012

Recap - NIke Mercurial Vapor III





The increase in video content on IDYSM has been great to work on, it's all made by yours truly - from producing, to coming up with ideas, shooting, directing and editing so it's pretty time consuming, and when leg models are needed I also step in (my cameo as the footballer in this clip is among my finest work - although filming myself running around got some curious looks from passers by).
I'm always interested in the innovations and developments of sports related product and this innovative boot from Nike was remarkable - incredibly lightweight and striking in both design, colour and speed, which I hope I did justice to.

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