Feit launched in the mid-2000's and literally came out of their corner 'Feit'ing' to show the sneaker and footwear scene that the art of shoe making is alive, kicking and as relevant to the urban scene as ever.
Based around the traditions of hand-crafted product made from premium materials, the brand have found a niche in the footwear game, fusing their fantastic array of lovingly designed and made product, with a unique sales model that see's samples posted online, with customers able to pre-order straight off the web. Feitdirect.com gives members the chance to see what the companies working on, and the amount of pre-orders determines how many get made, and in what sizes. Clean, simple and cuts out the middle man of profit guzzling stores!
That said, you can also get up close and personal with the brand in their Sydney boutique. Small, intimate and regimentally designed, whilst allowing you to get up close and personal with the product that fuses top quality materials, stunning attention to detail, and fantastic design.
They're a brand well worth checking out, and I'm very much looking forward to road-testing some amazing Dsrt Kudu Suede Cloud which I'll report back about soon!
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