It's always interesting to see what trends influence different locations, and something that struck me about Hong Kong is that the vast wealth apparent in this hustling & bustling city seems to influence all areas of fashion, including sneaker culture.
While in many countries around the world current trends revolve around lower cost shoes, in HK Premium labels reign supreme and the Puma Black Label series is ever present throughout the city.
The range comprises of collabs with Alexander McQueen, Hussein Chalayan, and Mihara Yasuhiro all creating product that fuses sport and fashion. Both the apparel and footwear feature premium style, craftsmanship, and functionality with some quirks that make it eye-catching stuff, and while it's evident in other cities, it's not to the same degree as what you see in HK which is a real shame as it's great stuff.
I was lucky enough to be invited to shoot the Puma store in the Elements mall in Kowloon, a fantastic store that shows off the great array of Puma product ranging from lifestyle up to the Black Label, all of which I hope to see a lot more of on my continued travels.
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