One of the key messages from the Carbon Festival was that passion is one of the most highly sought catalyst's for turning an idea into a success story.
DJ Neil Armstrong is a walking, talking and spinning example of just how successful this theory can be, as he has gone from out and out music fan to become one of the world's leading DJ's.
The combination of growing up in NY amidst the golden era of hip hop, combined with Neil's passion for an eclectic array of music has seen him evolve to be at the forefront of the music scene.
Fusing the roots of hip hop with his own varied tastes he has been able to establish a credible and unique voice by bringing some fantastic musical marriages together on his infamous mixtapes, and once his voice had been heard and established it was only a matter of time before an appreciation was developed.
I could sit and write more about Neil's background, his role as Jay-Z's DJ, and becoming a global adidas ambassador, but I will leave Neil to talk about that in his own words in a video interview where you can hear from the great man himself in the coming weeks.
For now I will simply say he's a top bloke, and I love his adidas aidrise 2's!
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