Neuw Launch Party; Sydney

 

  

I would like to think that by now most of you know that I only like to feature brands that I like.  Well in this case I am going to make an exception...as this morning I'm featuring a brand I love!
Neuw are an Australian denim brand that I have been a proud wearer of for some time, and after shooting their Stockholm Sydnrome store in Melbourne last year (see here) I was thrilled to be invited to last night's Sydney launch party for their new range.
The launch signals another season of fantastic apparel at an accessible price point, with the type of amazingly crafted product we have grown to expect from denim aficionado and Neuw Creative Director Par Lundqvist (featured in the top pic).
With Swinging rockabilly music and dancing, and hot dogs to eat, the party had a 50's Americana feel and got everyone jumping on a night that signals the start of an exciting period for the brand.  As in addition to the new range of prime cuts (with some amazing new washes I should add), there is also the upcoming opening of their first ever Sydney store on the horizon too.  Watch this space!

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