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Wednesday, 23 May 2012

Behind The Brand; DJ Neil Armstrong


At the recent Melbourne Carbon Festival I was lucky enough to sit down with DJ Superstar and adidas Global Ambassador DJ Neil Armstrong.
His story is a pretty amazing one; he grew up in the golden era of Hip Hop in New York, and his eclectic love of music took him from a mere music lover, to Producing mix tapes, to becoming Jay Z's tour DJ and a global ambassador for adidas.
The 3 stripes have a rich history of backing music acts (think Run DMC, Noel Gallagher, Ian Brown, Snoop etc) and Neil is among the elite who wear the brand with pride.
Enough of my rambling, check out the vid to hear his story in his own words.

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