Recap - Behind The Brand; DJ Neil Armstrong

So while I take a short break due to the arrival of a new member to the IDYSM family (yes, a baby!), this week will see another recap of some of my favourite posts from 2012 so far.
To start the week off it's time to revisit my interview with DJ Neil Armstrong.
As a huge music fan it was a great honour to meet him earlier this year at the Carbon Festival in Melbourne.  Despite the huge success he has achieved, the accolades, the prestige of being Jay-Z's tour DJ, and his role as a global adidas ambassador he's remained an amazingly down to earth guy who was happy to sit down and chat about his love for music and how he turned his passion into a globetrotting career.
So check it out as this video has everything - great adidas product, Neil on the decks, Star Wars, David Beckham, Noel Gallagher and Snoop! 

adidas Footwear Preview SS12

There's no doubting that adidas has a poignant part to play in the history of the sneaker and urban style worlds (if you want to know more I urge you to read the fantastic book 'Pitch Invasion by Barbara Smit), and it's a brand that has played a special part in my own sneaker history with countless iconic styles from the brand gracing my wardrobe over the years.
But it was time to put the past to one side and instead focus on the future as I was recently invited to preview next season's drop of some great footwear from the brand.
All bases are covered with the Ransom and David Beckham collabs offering up more refined fashion related product, the Gazelle keeping the old school sneaker lovers happy, and the Climacool keeping things fresh and airy for those looking for a more athletic product.
All up there's enough great product coming from adidas to ensure that you should make a point in the future to check it out!

Behind The Brand; DJ Neil Armstrong

At the recent Melbourne Carbon Festival I was lucky enough to sit down with DJ Superstar and adidas Global Ambassador DJ Neil Armstrong.
His story is a pretty amazing one; he grew up in the golden era of Hip Hop in New York, and his eclectic love of music took him from a mere music lover, to Producing mix tapes, to becoming Jay Z's tour DJ and a global ambassador for adidas.
The 3 stripes have a rich history of backing music acts (think Run DMC, Noel Gallagher, Ian Brown, Snoop etc) and Neil is among the elite who wear the brand with pride.
Enough of my rambling, check out the vid to hear his story in his own words.