Miss Underground; London

Say hello to Jess, aka. Miss Underground.  She has made it her mission to go on an epic photography mission around London, with her Converse All Stars following her every step of the way.
Jess's work isn't about sneakers though, her project focuses on catching the London Underground at it's most intimate and artistic; capturing beautifully composed shots of corridors, escalators, and tunnels when the vibrant transport system is quiet.
Bearing in mind it's never quiet, Jess has developed quite admirable levels of skill and patience in capturing stunning shots of eye-catching architectural symmetry and patterns that us mere mortals would miss whenever we rushed past them at a million miles an hour.
We met via Instagram where her account is blowing up as thens of thousands of people follow Jess' work at  and when I heard she carries out her duties in kicks I couldn't wait to find out more.
As the latest in my 'Behind The Brand' series I was lucky enough to follow Jess at work and find out more about her story. So check it out, and prepare to never experience a transport system in the same way again!

Follow Jess on her amazing adventure by following her Instagram account here.

Behind The Brand; Foot Patrol

I spoke highly of Foot Patrol a couple of weeks ago (see here) when I showed off some stills I took in the store when visiting recently.
Well, that was my take on the store, and I wasn't going to leave without hearing their story in their words too, so it's with great pleasure I present the latest in my Behind The Brand series, this time with Jimmy Horrocks, Operations Manager at Foot Locker telling us just what it is that's making this London boutique so hot.

Behind The Brand; Le Coq Sportif

Through my 'Behind The Brand' video series I've been able to chat to some fascinating and select brands about what makes them tick.
In this latest instalment I was invited to the Parisian HQ of French fashion label Le Coq Sportif to see just where the magic happens.
2013 was a huge year for the brand, both across footwear and fashion, with some exciting collabs really helping to put the 'Sporting Rooster' back on the radar so in this interview it's a chance to hear how the brand plans to keep acknowledging it's rich history to keep pushing forwards.  2014 should be a huge year for Le Coq Sportif, so hit play to hear their story in their words.

Behind The Brand; Gram

While in Hong Kong, I caught up with Alexis Holm the Creative Director behind shoe brand 'Gram'.
The brand is renowned for it's clean and elegant approach to shoe design; with timeless styles matched with innovative colourways and patterning, and no style names exist, as each shoe is simply named by it's weight (shown on the heel detail).
Based in the Square Street store that he runs with fellow Scandinavian Designer David Ercisson, the space is an inspiring design workshop meets store, and was the perfect setting for the latest in my 'Behind The Brand' series, allowing us to hear about Alexis' relationship with Gram, and the past, present and future for the brand.

2012 - The Videos; Behind The Brand

I've been Producing more video content in 2012, something that I love doing, and something I plan to do more of in 2013.  Today I wanted to revisit some of my 'Behind The Brand' videos, a sub-series I created which allows brands I like to give up their own story in their own words.  These videos are all shot, directed, produced and edited by myself so I hope you enjoy them as much as I enjoy working on them as I plan to add more in next 12 months.

Recap - Behind The Brand; Vanishing Elephant

To end my fortnight of recaps from 2012 so far, I thought I'd revisit this short video I made as the latest instalment in my Behind The Brand series.

From the emails you guys send in it sounds like you love the video content I produce, and the Behind The Brand series has been a real hit so thanks for all the views and kind words.

This video focusing on the Australian brand Vanishing Elephant saw me sit down with VE co-Founder Huw Bennett to talk about the past, present and future of the brand, which has already achieved great things in a short space of time, and with their first womenswear line dropping soon, and their toe dipped into the world of retail it's not likely to slow down anytime soon.

I hope to do more work with the boys at VE soon, but for now, check out the vid, and check out their site here.

Recap - Behind The Brand; Sneaker Freaker

Through IDYSM I am lucky enough to go to some fantastic places and meet some great people, and earlier this year I was lucky enough to be invited into the mecca that is the Sneaker Freaker office in Melbourne.

Sneaker Freaker is THE sneaker bible and just spending time in this place was like being a kid in a sweet shop - amazing, amazing, amazing!  Fantastic product everywhere, samples, ideas, art mock ups and just an amazingly inspiring place to be for the sneaker lover such as myself.

Being around all the kicks was amazing enough, but better still was getting the chance to sit down and chew the fat with Woody, not only the genius mind behind this iconic publication, but also the nicest guy you could ever meet.  This was a good day!

Behind The Brand; Vanishing Elephant

As the latest of my 'Behind The Brand' video interviews, I sat down with Huw Bennett, one of the founders of Sydney contemporary fashion label Vanishing Elephant to talk all things VE.
From it's humble beginnings only 4 years ago, the brand has gone on to become an Australian institution, picking up the illustrious 2010 GQ Designer Of The Year Award along the way.
Despite some impressive growth, the brand have managed to retain their core values something which will hold them in good stead for their new ventures in retail and global domination!

Music: "As Colorful As Ever" by Broke For Free (http://brokeforfree.com/)

Behind The Brand; DJ Neil Armstrong

At the recent Melbourne Carbon Festival I was lucky enough to sit down with DJ Superstar and adidas Global Ambassador DJ Neil Armstrong.
His story is a pretty amazing one; he grew up in the golden era of Hip Hop in New York, and his eclectic love of music took him from a mere music lover, to Producing mix tapes, to becoming Jay Z's tour DJ and a global ambassador for adidas.
The 3 stripes have a rich history of backing music acts (think Run DMC, Noel Gallagher, Ian Brown, Snoop etc) and Neil is among the elite who wear the brand with pride.
Enough of my rambling, check out the vid to hear his story in his own words.