ASOS Exclusive; In Your World Pt 1

The buzz word on the street in Sydney this week is 'ASOS', as the online powerhouse launches a world exclusive; their first ever range designed specifically for a set territory.

Called 'In Your World', the range comprises of 4 collections all with an individual identity that are designed bespokely for the Australian market, and Tuesday night saw Sydney bar Freda's celebrate the launch of the menswear collection in the series.

As an exclusive of my own I'll be bringing you some 'not available anywhere else' content regarding ASOS and the menswear drop of the range today (another post coming later) and more next week so check it out.

It all starts now though with pics from Tuesday night with a colourful crowd echoing the vibrancy of the House Music inspired menswear range.

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