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Monday, 7 April 2014

Alexei x adidas Y3; Melbourne







The high concept sneaker store Sneakerboy is a must see for any sneaker fan when visiting Australia, and when I visited their Melbourne store I was of course impressed by the array of high end kicks on offer, but I was equally interested to see what the staff were wearing.
Alexei offered to step up and share his style story, and despite the wealth of options on offer in front of him each day at work from some of the best brands available, he is strictly a creature of habit.
For apparel, he only wears Comme Des Garcons, a brand he has immersed himself in over the past few years and he won't touch anything else.
He shares the same purist approach for shoes too, as he will regularly wear adidas Y-3.  It's not the only brand he wears, but it's one he sticks too as much as possible, and in the Y-3 Qasa he feels he's found the ultimate shoe for fusing extreme style with extreme comfort.
He admits that working for Sneakerboy has influenced his style and given him a better understanding of trends and how the market works, and who knows, maybe it will do enough to push him outside of his comfort zone to try more brands too!

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