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Tuesday, 21 February 2012

Boxfresh AW12 Preview



The UK menswear brand Boxfresh is due to undergo something of a rebirth in 2012, and I was lucky enough to be invited to get an exciting preview of some of the brand's new footwear and apparel lines.
The brand's name (according to Wikipedia) refers to the early hip hop term where hot sneakers were 'Boxfresh' if they were hot when they were fresh out of the box, and from what I saw of the brand's new collection there were some fresh pieces indeed.
Above are my picks, and I loved the brand's return to basics with simple yet interesting cuts in the apparel and some playful twists on classic shoe styles.
Boxfresh will be making some big noises in 2012 with some key peices starting to drop in Australia in March so check them out if you're looking to freshen you up your wardrobe.

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