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Friday, 24 February 2012

Behind The Brand; Sneaker Freaker




One of the mecca's of the urban style world/global sneaker community is Sneaker Freaker magazine.  The iconic publication is a leading light in sneaker style, and I was lucky enough to be invited to their HQ in Melbourne to check out the surroundings of an office that oozes with inspiration wherever you look.
In 10 years the mag has become nothing short of a revelation and it's all down to Founder and Editor Woody (see 2nd pics) whose tireless dedication has made him and his work an international phenomenon.  He's also a top bloke and spent time chatting with me about everything from the sneaker world, to photography and my embarrassing moment with an Australian cricket great (don't ask!). 
if you're not a Sneaker Freaker subscriber yet then shame on you, but I urge you to check it out, and above are some shots behind the scenes of the fantastic publication.

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