Creative Recreation is a Californian footwear brand that launched in 2002 in an attempt to fill the trouble zone of the sneaker world; the professional sneaker!
The whole smart/casual area can be murky territory with footwear leaning too much one way or the other to be the ideal shoe to wear for work meetings and then the pub, so the Creative Rec founders (who both come from established careers in the shoe game) have put some thoughtful product forward for 2012 that they claim offers 'shoes for life with style'.
I was given a sneak peek at the brand's collection which is in stores and online now, and the brand have some interesting silhouettes and colourways on offer that could sharpen up any look - check it out.
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