Adrian; Sydney

Scoring a credible 14th place in Complex's 2012 Top 25 Independent Sneaker brands, Creative Recreation is a brand that has built a loyal following since starting out in 2002.
Like many other new converts to CR, Adrian finds the brand's dedication to turning out 'lifestyle shoes' highly appealing, as not only does each shoe look great, but it's also highly practical as it's able to be worn, casual, smart and any other way you can think of.
Unfortunately seeing a pair of Creative Rec's on the streets is a rare experience in Australia.   The brand is certainly taken a lot more seriously in other territories and gets some serious props for sticking to it's lifestyle shoe core and churning out good product, so hopefully Adrian and his appetite for more shoes from the brand will start inspiring more Australian sneaker lovers to get creative and start taking a chance on Creative Recreation.

Creative Recreation AW12 Preview

 

Creative Recreation is a Californian footwear brand that launched in 2002 in an attempt to fill the trouble zone of the sneaker world; the professional sneaker!
The whole smart/casual area can be murky territory with footwear leaning too much one way or the other to be the ideal shoe to wear for work meetings and then the pub, so the Creative Rec founders (who both come from established careers in the shoe game) have put some thoughtful product forward for 2012 that they claim offers 'shoes for life with style'.
I was given a sneak peek at the brand's collection which is in stores and online now, and the brand have some interesting silhouettes and colourways on offer that could sharpen up any look - check it out.