'In Their Shoes' has been running as IDYSM's resident interview series for some time now, unearthing the fascinating stories from some equally fascinating people who all have a unique role and relationship with sneakers.
This latest instalment is something of an In Their Shoes² as through Warner Music 'In Their Shoes' is also the name of a great new celebrity driven shoe-art charity auction.
Countless headline names from the music industry have been given the chance to put their twist on the iconic silhouette of the Converse All Star, and to tell us more is Warner Music's Michael Corbett who reveals all about the charity, whose designs are killing it, and one A-Lister donating his own actual shoes!
IDYSM: So, before we get into into the info
behind your take on the phrase ‘In Their Shoes’, please tell us a bit about you
– who you are, what you do, and how are you going today?
Michael: Sure thing... Mike Corbett is the name
on my drivers license but most people call me, or at least know me as my
nickname Maccy. I work at Warner Music Australia as part of the digital
marketing team and my business card will tell you I'm the creative content
manager, I'm also the editor of our in-house blog Cool Accidents.
Today’s current mood is equal parts excitement and stress thanks to the 18
month long In Their Shoes campaign we’ve been working on finally getting ready
to launch this week.
IDYSM: So, you’re the creative force behind a
shoe auction called ‘In Their Shoes’; please give us the lowdown on it.
Michael: In Their Shoes is a global charity
auction powered by Warner Music Australia & Cool Accidents with support
from Converse, Sharpie and obviously the artists from all over the world who
were nice enough to get involved. All proceeds raised are going to the National
Breast Cancer Foundation of Australia or in some cases the artists chose
specific charities that were important to them. We provided everyone involved
with a plain white pair of the timeless All Star Hi Converse sneakers and a
pack of fabric markers and left the rest up to them. The end result has left us
with over 70 unique one-of-a kind pieces of art that will hopefully help us
raise a stack of $$$ for the selected charities.
IDYSM: How did the idea for this come about?
Michael: Early last year we had the guys from
Grouplove in town and whilst filming an acoustic session for Cool Accidents I
noticed their manager was wearing a pair of customised Chuck Taylor's, I asked
him where he got them from and that's when the groups vocalist Hannah chimed in
saying that she'd done them... The cogs in my head started to turn and I
thought it would be cool to get touring bands to design a pair while they were
here. Not long after we had Portugal. The Man stop by so we hooked them up with
a pair of kicks and lead singer John Gourley did such a great job on their
sneakers it made the whole thing a lot easier to pitch to Converse and get them
on board and it all gathered momentum from there.
Portugal. The Man
IDYSM: I’ve seen the list of who’s involved
with this and it’s pretty impressive – I’m going to ask you to namedrop now and
shamelessly plug some of the amazing guest artists involved.
Michael: It wasn't until recently, after doing a
quick stocktake of all the sneakers that I realised just what an incredible
list of artists we'd been lucky enough to secure. It actually reads like some
crazy dream festival lineup. From household names such as New Order, Michael
Bublé, Linkin Park, Red Hot Chilli Peppers & The Black Keys to huge pop
megastars like Bruno Mars, Ed Sheeran, Rudimental, Macklemore & Ryan Lewis,
James Blunt, Birdy & Fun. Then on the flip side we've got a whole heap of
established and up and coming indie bands and artists like Bon Iver, Skrillex,
The National, Santigold & Tame Impala... even Jay & Silent Bob designed
a pair! I guess the best part of the whole thing is that there's a pair of
sneakers for everyone no matter what your taste in music is.
The Black Keys
IDYSM: So everyone get’s a Converse All Star
to get all arty on. What have you seen from the varying takes on this
canvas, who’s designs have impressed you the most and why?
Michael: Some bands were able to spend more time
with the sneakers and some were done quickly whether it be backstage at a show
or even on a boat cruise on Sydney harbour so as a result there are varying
levels of impressiveness... If I were to pick my favourites I'd have to go with
Portugal. The Man who I mentioned earlier, they are absolutely insane plus they
get bonus points for being the first ones done, I love the pizza inspired ones
by Sydney 3 piece Bloods... because, well... pizza, The 'Nuggets' inspired ones
(based on the psych rock comps of the same name) whipped up by Jason Galea are
the most likely to get turned into an actual sneaker design, Surfer Blood,
Fun., Pond & The Medics all delivered super awesome pairs if you’re judging
artistic merit and Michael Bublé’s submission was pretty impressive, He sent us
his very own pair of size 9 and a half preloved black Chucks so if you're lucky
enough to win them you will actually be ‘in his shoes’ which is pretty awesome.
Fun.
IDYSM: This whole idea is being produced in
conjunction with Warner Music, how important are sneakers to the music world?
Michael: There is definitely a strong connection and
history between the two. Whether it’s people like The Ramones or Kurt Cobain
wearing Converse kicks or punk rockers owning multiple pairs of Vans, I guess in some way they have become part of the unofficial ‘uniform’ for a wide range of musical genres. Hip-Hop in particular has a deeply
rooted history or love affair with sneakers. Run DMC, Beastie Boys, Just-Ice,
Nas… shit! Kanye even has his own model of Nikes and Wiz Khalifa launched a
line with Converse earlier this year. Bonus beat which sums it up nicely (See Lexicon’s
‘Nike Head’ here)
The Medics
IDYSM: Peeps like Macklemore (someone I would
love to chat with in one of these interviews!) is an out and out, loud and
proud sneakerhead, do you think people like Mack are making sneakers as
relevant to the music game as ever before?
Michael: I remember reading somewhere that Macklemore got
into collecting sneakers because of Michael Jordan and that Air Jordans are his
favourite sneakers to rock (he even dedicated a whole song to sneaker
consumption and not feeding into it – ‘Wings’ which I guess is a case of the
pot calling the kettle black!) When young kids see someone like Macklemore or
other musicians/celebrities wearing a certain pair of kicks they want them
because of that fact and not because of any connection to Michael Jordan so I
guess that musicians and other celebs are helping keep sneakers relevant for a
whole new generation.
Skrillex
IDYSM: How can people get involved with the
‘In Their Shoes’ auction?
Michael: It’s super easy, the auction goes
live here on the 24th of October and will run for 5 days through to the 29th. In the meantime you can check out
a sneaker peek of all the kicks at Sneaker Peek and get all the
information you’ll need over at In Their Shoes. Also, if you’re in
Sydney and over 18 years of age the sneakers will all be on display to the
public from 12-7pm on Sunday the 27th of October at The Standard.
IDYSM: The last question is about you – what’s
on your own feet right now?
Michael: Currently I’m rocking a pair of black A.P.C x
Nike Air Maxim 1s which I spent way too much money on & I just hooked up a
pair of Black Cat Jordan IVs. I’m also in the process of making some space on
the shoe rack and saving some funds because come October 29 I’ll hopefully be
adding a one-of-a kind pair of sneakers from the In Their Shoes project… it’s just
a matter of deciding which ones to bid on!
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