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Friday 30 May 2014

Pippa x Vans Authentic Lo Pro; Sydney




We all have them, we all love them and for Pippa her weekend throw-on shoes of choice are these simple yet elegant Vans Authentic Pro Lo's.

Sometimes it's hard to look past the newer, shinier, showier, flossier shoes in your wardrobe rather than relying on your old worn in classics so this weekend let's all make an effort to show those old shoes some love.

Whatever you're up to on your weekends - partying, catching up with friends or mushroom foraging (that's what Pippa does) don't be ageist - liberate your old shoes and breathe some new life into them!

Wednesday 28 May 2014

Super Sally x Rachel Zoe; Sydney




Super Sally as she's known to her friends works in PR for some impressive fashion clients, so needless to say she takes her kicks quite seriously.

These 'Jeni Jogging Shoes' are from the famed US stylist to the stars Rachel Zoe, and offer Sally all the comfort and style she needs, which are considerations she likes to cater for in equal measures as she's pregnant (huge congrats Sally!).

It's part of her movement to buy less things but have pieces that have a bit more quality about them, which is an approach that more and more people seem to be embracing at the moment.

Super Sally wouldn't lie - her friends call her this as she's so friendly, reliable and helpful, so be inspired by her and next time you're looking for some kicks take a look at some premium product as it's becoming more and more popular and doesn't always have to break the bank!

Tuesday 27 May 2014

Beno x No Brand Vans; Sydney




Originally from Austria, Beno is now based in Sydney due to his career in Scientific Research.

His days are spent in the lab In lab doing research, but rather than being tied to wearing white lab coats and science wear (whatever that is), he brings with him a free-spirited approach that comes from his roots in Europe and Action Sports.

He feels the Action Sports world resonates with Australia and see's a freestyle approach to fashion and street wear here which suits him perfectly.

When it comes to shoes he has a variety of kicks from different brands for different occasions, including specialist Vans and Element skate shoes for skating.  

When it comes to the weekends and hitting the streets for some food when hungover (yes, he was hungover when we met) he's not so fussy and doesn't even see the need to spend extra money on branded shoes when so many brand free shoes are out there nailing the styles and looks of Vans and other more expensive shoes.

I like Beno's free-spirited approach to shoe wearing, largely because it dispelled the myth I had that most Scientists wear Crocs.  Thanks for straightening that up Beno.

Friday 23 May 2014

Pete x Vans Old Skool; Sydney




It was the bright sunlight that caused Pete to shield his face in these shots but there is some irony to him covering up, as for his job his patients literally have nowhere to hide.

Working in Ultrasound (can you see what I did there?), Pete is on his feet all day investigating aches, pains and problems for all manner of patients so he requires shoes that can keep up with his hectic schedule.

There is no great dilemma for Pete though searching through wardrobes full of shoes for the right pair each day as his shoe collection is limited to what you see above, this one pair of Vans Old Skools.

He wears these shoes for work and play, and when they are trashed he simply replaces them with another pair.  The same style, the same colour he is the ultimate repeat customer as their cheap pricepoint and extreme comfort give him everything he needs.

Maybe I'm becoming something of a shoe story ultrasound specialist....my diagnosis, there's no complex shoe story to find in Pete, what you see is that you get.

Wednesday 21 May 2014

Sam x Nike Flyknit Lunar 1+; Sydney




Sometimes you never know what you'll find hiding in the shadows, and while purchasing my morning coffee last weekend this is exactly where I saw Sam and his multicoloured Nike Flyknit Lunar +1's.

As an Investment Banker, Sam's weekly wardrobe is pretty formal and repetitive, so at the weekend he likes to break out his sneaker collection.

As we heard in Matt Powell's 'In Their Shoes' interview on the site last week, shoes have a value on a number of levels for a number of different people.

For Sam it's about following trends, and he's constantly looking for new and exciting styles minimal clean lines that offer him the kind of footwear freedom and expression he doesn't get in his 9-5 office job.

He only get's 2 days each week to rock his kicks so he's using his investment skills to constantly add to his collection.  My only advice is don't hide them any more Sam - get those kicks out there!


Monday 19 May 2014

Ambroze x Nike Roshe Run; Sydney





I recently met Ambroze for a test shoot I was working on and when he rocked up to the shoot I couldn't resist asking for him to pose for IDYSM.
He moved to Sydney from Paris only 2 months ago, and was quick to hunt down some kicks that would work for any occasion.
He had no other kicks with him when he arrived so needed to find something that could keep up with his hectic life.  
As a model he races around town to castings and shoots each and every day, but by night he works in bars and restaurants so is on the go the whole time and some trusty Roshe's have become his staple shoe, able to tackle everything that life in Sydney throws at him.
You'll see more of Ambroze on the site soon - watch this space as he's going to help me start a whole new section that I hope you'll love.

















Friday 16 May 2014

Carolina x Vans U Era Leopard; Sydney




Caroline's Vans U Era with Leopard detailing represent something of a contradiction in her approach to fashion.
She likes to (in her words) 'dress like a boy' with her combo of tee, jeans and sneakers becoming a daily staple, however she likes these shoes as they are pretty.
Walking contradiction.