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Monday, 17 February 2014

Nike Australia World Cup Kit Launch: Sydney















World Cup fever is hitting the globe, and when Nike today revealed Australia's World Cup 2014 kit, excitement levels Down Under reached Fever Pitch.
Although Australia have been drawn in a group of death with Chile, Spain and the Netherlands, the excitement to see The Socceroos on the world stage is something that unites the nation, and although they may face a battle to qualify from their group one thing is for certain, with their new retro styled Nike kit, they will certainly be one of the best dressed teams in Brasil.
The new kit embraces new and old...firm retro styling as nod to the Australian 1974 team, fused with modern tech allowing for a breathable kit to optimise performance.
Echo'ing this embrace of new and old the start studded event saw an array of contemporary stars including current Socceroos Mark Bresciano and Michael Zullo modelling the strip, with Socceroos coach Ange Postecoglou also in attendance.
The crowd included some iconic figures ranging from pundit Les Murray, to John Aloisi, Brett Emerton all at hand to see the new kit, and some flywire action of a model suspended in the air wearing the kit.
It may sound bizarre, but maybe it's a precursor to Australia running rings around the opposition in Brasil!

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