adidas AW14 Preview

An adidas preview is always a highlight in my calendar, and in the AW14 preview the brand raised the bar with a slick event that oozed summery Samba style with a beachside Bondi event showcasing all areas of the brands imminent releases.

If the word 'excited' sums up how I felt going into this event, I'm not sure what the word is to describe how I felt when I left as the range of amazing product blew me away.

Running from top to bottom the above shots showcase my hot picks.  There's a lot of buzz about the Stan Smith reboot in 2014, and as an avid wearer I can't wait for them to drop.

The ZX will continue to get interest with it's next incarnation in some interesting colourways, as will new and improved versions of some current classics like the Boost and the Springblade.

Classic twists of retro classics fuse with modern day collabs like Jeremy Scott (possibly slightly toned down in AW14 from previous drops) and my own fave Bedwin and the Heartbreakers continue to shine.

Finally - FOOTBALL!  The world cup is just over 6 months away, and as an official sponsor adidas will be front and centre with some amazing product.  The Predator, f50, and Nitrocharge boots appear in their most colourful forms ever all ready to light up Brazil, and brightest of them all is the exclusive preview of the all new Messi signature boot (penultimate pic).

Great work adidas.  And this is before Kanye!

adidas SS13 Preview

adidas Originals Tech Super (L) and Torsion Allegra (R)

adidas Originals Torsion Allegra

adidas Originals Americana Hi 88

adidas Originals Phantom

Jeremy Scott x adidas Originals Zebra Stripe

Jeremy Scott x adidas Originals Glitter Bear

adidas Sports Performance; Running, Training and Football.

adidas Boost - Running

adidas by Stella McCartney: Ararauna Dance Shoes and Accessories

adidas opened their doors for a fantastic preview on what's coming in SS13, and as you can see above things look bright for the brand with 3 stripes, very bright indeed!

For Originals fans there are plenty of shoe silhouettes to choose from, with a vast range catering for those with a taste for the classic retro styles, and some refreshing new styles/colourways.
Which is the same for Jeremy Scott fans who has once again turned out more eye catching product to dazzle with (literally in the case of the glittered silver and gold Bear).
Performance-wise adidas Running has more product to choose from including new versions of the popular Boost shoe, and for the female collab fans the Stella McCartney range yet again fuses contemporary fashion with great active wear.
All up a great collection with some fantastic product I can't wait to see hitting the streets in the coming months.

Roadtest; adidas Boost

Another Roadtest, and another interesting shoe as adidas plan to add some bounce to your life with the 'Boost'.
The shoe is designed as a running shoe and the concept behind it see's energy capsules within the foam sole that  generate more energy to send back your way.  From a practical perspective the shoes also feature a techfit™ upper and a Torsion® system for support, but in addition to this the shoes look good too, something many 'running' shoes fail to achieve.
All up I am really impressed with this shoe.  Yes, it is primarily designed to be a running shoe but I'll be wearing it as a lifestyle shoe too, and I feel it's a lot more adaptable and flexible than the 'running shoe' sales pitch adidas have given it.

Thanks to adidas Australia, and check www.adidas.com.au/boost for more info.