Through IDYSM I've been lucky to meet and work with some amazing people, and earlier this year when Sony came calling I was delighted to be asked to Direct and shoot a campaign around an exciting new product called the 'MVR'.
Standing for Music Video Recorder, the product is designed to allow musicians to record themselves with optimum audio quality, while at the same time filming themselves with HD video. Then, you can simply and easily upload your performance to the net and share it with the world.
To highlight the product we shot with 3 Sydney acts and cut it into the below Concept Movie which runs as the product's commercial.
I shot all the stills and Directed this vid (and thanks to the great team involved), and while no sneakers were involved directly in the project itself there was some serious sneaker heat on set from Takeo who works with Sony in Japan (top) in his Midnight Turqouise Liberty x Nike Air Force 1's from the Downtown Pack and Predrag (bottom) in his trusty NB's.
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