Sony MVR; Music Video Recorder

Through IDYSM I've been lucky to meet and work with some amazing people, and earlier this year when Sony came calling I was delighted to be asked to Direct and shoot a campaign around an exciting new product called the 'MVR'.

Standing for Music Video Recorder, the product is designed to allow musicians to record themselves with optimum audio quality, while at the same time filming themselves with HD video.  Then, you can simply and easily upload your performance to the net and share it with the world.
To highlight the product we shot with 3 Sydney acts and cut it into the below Concept Movie which runs as the product's commercial.
I shot all the stills and Directed this vid (and thanks to the great team involved), and while no sneakers were involved directly in the project itself there was some serious sneaker heat on set from Takeo who works with Sony in Japan (top) in his Midnight Turqouise Liberty x Nike Air Force 1's from the Downtown Pack and Predrag (bottom) in his trusty NB's.

Showreel

So the past few years have been pretty busy for me - and from small acorns I Dig Your Sole Man has not only become an increasingly bigger part of my life, but it's also opened up numerous other doors for me too.
To take stock of what I've done on the site and beyond,I was asked to create a showreel, and I thought it would be something worth sharing on here so enjoy - and come back tomorrow for a cracking new instalment in my 'In Their Shoes' interview series with Eugene Kan from Hypebeast.

Takeo; Sydney

From Japan, Takeo is a stylish character who I met recently when he came to Sydney for a project I Directed/shot for him and his company.
Straight away Takeo and his kicks stood out, and as I got to know a few things about him during the trip I was delighted he was happy to pose for IDYSM and showcase his great look.
His look showcases some current chic trends from Japan, including the multi-coloured zip detail which is apparently big up there right now, and throughout his look premium touches are evident.
His Coach bag is a nice touch, and this taste for premium quality is echoed in his footwear too.
His Midnight Turqouise Liberty x Nike Air Force 1's from the Downtown Pack offer colour and style in equal measure, just like Takeo himself.