Danny x Nike x A.P.C.; London

A.P.C. are a brand I would wear from head to toe 24/7 if I could, and in Danny it was great to meet someone who can live out my dream, as he works for A.P.C. in London.

Since the launch of their first collection in 1987 the French brand's name has become a hallmark for clean lines and quality materials, and any ready-to-wear product they are involved with, whether it's their own or as part of their hugely in-demand collaborations with Carhartt, Kanye or Nike has always helped establish their A list status.

From his Varsity sweat, to his denim, and his kicks, Danny is decked in A.P.C, with the kicks in question being a pair of 2013 A.P.C. x Nike Air Max 1's; are popular collab drop that offers all the hallmarks of A.P.C.'s signature styling;  refined, elegant and very wearable.

I met Danny at the Shoreditch A.P.C. store, a store well worth checking out if you 're in London (see here for info) and while there do a 'Danny' and treat yourself to some of what is (in humble opinion) some of the chicest streetwear you can get.

Toursists x Nike Anodyne Flywire & NB 695; London

The streets of East London come alive every Sunday morning with the hustle and bustle of Brick Lane, Spitalfields and Hoxton which all contribute to bringing some serious foot traffic out onto the streets, and where there's foot traffic I'm always looking for eye-catching sneaker stories.

There is a trueism that in Europe monochrome styling is evident everywhere - and it's true.  A lot of people wear black, and in winter when the skies are grey colour can vanish from the streets.

Which is how I came to notice these subjects.  Both tourists from Korea visiting London, they had very limited English, but what they lacked in conversation they more than made up for with bright colour with their signature colourful kicks, which injected some vivid colour onto London's street.

They're not Limited Edition, collectable or particularly rare, but when I spotted them I did think that their shoes were priceless in terms of brightening up the grey London winter.

Bondi Vans Bowl-A-Rama Turns 10 Pt 2; Sydney

More images from this weekend's Sydney Vans Bowl-A-Rama - with today's set focusing more on the colourful array of people that flocked to this iconic event, including the guys at the incredible Pretty Shady team - if you've not been following their work then check it out!

Pack your passport and get ready for a journey back to the Northern Hemisphere, as we'll be heading back to Europe tomorrow with more content from the streets of London!

Bondi Vans Bowl-A-Rama Turns 10 Pt 1; Sydney

Vans Bondi Bowl-A-Rama celebrated it's 10th Anniversary this weekend, so apologies for whisking you briefly away from my Euro travels for a taste of the Aussie summer, but this was an event well worth checking!
Bigger than ever, the event lured HUGE crowds to see A list skating, all backed by Vans and Red Bull, and as always the event attracted both skaters and non-skaters who couldn't help but get caught up in the action.
I admittedly fall into the latter category, but it seems that the skate community seems to be increasingly liking my own take on skate culture - sort of fusing street photography with action and reportage...actually, I'm not sure what you call it, but people seem to like it - so thanks guys!
There will be countless sites you can go to for pure skating shots, so I tried to capture something a bit different - pointing my camera at the things that to me showcase what the mood of the event is all about; action, people, tattoos, shoes, weird stuff and offbeat moments.

This is set 1, and a 2nd set will be published tomorrow - enjoy!

Behind The Brand; Foot Patrol

I spoke highly of Foot Patrol a couple of weeks ago (see here) when I showed off some stills I took in the store when visiting recently.
Well, that was my take on the store, and I wasn't going to leave without hearing their story in their words too, so it's with great pleasure I present the latest in my Behind The Brand series, this time with Jimmy Horrocks, Operations Manager at Foot Locker telling us just what it is that's making this London boutique so hot.

David x ASICS GT-II; London

I'm usually pretty organised with my work on IDYSM - taking diligent notes on each subject and carefully filing their details in my mindbox like some form of shoe stalking Rainman...that was until I met David (I think thats his name) in his ASICS GT-II's.

Yep, a lost notebook, or an unsaved Note on my iPhone means I didn't record David's full details so I'll be going from memory on this one.  So,what I remember is...

a) It was a very cold day on London's Brick Lane.

b) Among a melee of London Hipsters, David's quiet and unassuming look caught my eye, as did his eye-catching ASICS kicks. 

c) He is from Germany, but picked the shoes up in Amsterdam.  These are his first ASICS pick up, and he's been impressed so they won't be his last.  I found it unusual for a German sneaker fan to prefer Nike's to adidas and Puma, brands that are native and more commonplace in Germany, but David likes finding something different so he and ASICS could have a long and fruitful relationship together.

d) Minutes after taking these pics I headed to Brick Lane's iconic Bagel shop to get a snack.

e) The bagel was amazing.

Puma @ Boxpark; London

Located in East London's Shoreditch, Boxpark is a unique pop-up retail mall made from shipping containers including many recognisable street brands, but the one that took my attention was that from IDYSM's good friends at Puma.

The considered layout of the store utilises mirrors with wooden pull out drawers to showcase an array of great product from the brand.

The plans for the store sound interesting with Puma planning to use it for new and exclusive product launches, in-store events, art gallery takeovers and much more, so it's definitely a space to watch.

Boxpark is due to be open until 2015 so check it out while you can!