The Iconic will now be selling Originals and Performance from everyone's favourite Trefoil'ed brand, and such was the excitement of this relationship a party was thrown.
Drinks were drunk, a shoe wall of classic adidas silhouette outlines saw everyone channel their inner-Ronnie Fieg and decorate shoes, and female DJ Trio the Faders repped some great Adidas gear and some loud (honestly it was loud and it's not just me getting old) music.
I went retro and chucked a 35mm camera round my neck to take it all in - enjoy and check out The Iconic now for your adi-fix.
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