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Tuesday, 31 December 2013

2013 Round Up; September








September saw some great new product drop and I was invited to shoot some exclusive content to showcase it.
Starting with the Vans x Chima Ferguson signature skate shoe (stills from which went out in August), I was also able to put together the above video.
This was followed by stills shoots for the retro inspired drops of the ASICS GT-Cool pack, and the Puma Trinomic XT-2 Plus.
In both cases they are re-releases of OG shoes from the 90's but they looked as good in 2013 as they did back in the day and in all cases are shoes that I loved.  What a month!

Monday, 30 December 2013

2013 Round Up; August











Skating was the first key trend for August as I was offered the chance to shoot a couple of fascinating sneaker related stories through skate/sneaker collabs.
The first was with Vans ambassador Chima Ferguson for the launch of his new signature shoe, and the 2nd was for Mark 'The Gonz' Gonzales at an exhibition celebrating 15 year relationship with adidas brought the skaters and the party peeps together.
August was also the month my Onitsuka Tiger 'Your Town, Your Tracks' campaign stills dropped. More to come on video content relating to both Chima and the OT campaign soon!

Sunday, 29 December 2013

2013 Round Up; July










While July saw more content showcasing the vibrant sneaker scene in Perth, it also covered some Sydney events with some interesting new additions to the Sydney scene.
First up was the introduction of a new Spring Court pop up store, a store that added to the brand's already impressive retail arm in Australia.
Next was the launch of the Deus Customs x Converse Jack Purcell First String collab, and the launch event attracted an interesting crowd of all ages with bikers alongside models and young kids showing that sneakers really can bring the most extreme of people together.

Saturday, 28 December 2013

2013 Round Up; June







The highlight of June for me came from checking out the Wild West as I headed across Australia to check out the small, but hugely passionate sneaker crowd in Perth.
The focal point of this was the amazing boutique Highs and Lows who I was sent to interview for Hypebeast and both they and the local sneakerheads turned it on with some amazing product and stories.
The hub of this was the vid I Directed for Hypebeast about Highs and Lows' Reebok Classic collab, but with the Le Coq Sportif x Foot Patrol Éclat “Macaron Edition” also dropping while I was there, 

Friday, 27 December 2013

2013 Round Up; May









My highlights for May seem to focus on 'newness'.
Hot new product dropped with the highly anticipated adidas Originals x BAPE x UNDFTD Consortium pack, and the Sydney sneakerheads came out in force to lap it up.  Onitsuka Tiger celebrated the opening of their new Sydney store.  adidas revealed great new tech with the launch of the Boost, and I caught up with Neuw denim to appear in the above short interview.

Thursday, 26 December 2013

2013 Round Up; April





My highlights from April saw some old favourites joined by some welcome newbies.
My stills of Futura featured in March, but in April I was able to reveal a short video I also Directed about the great man - a film that went on to achieve huge interest online which was fantastic!
Next, Sydney Fashion Week came to town, and IDYSM good mates Vanishing Elephant took centre stage and I was lucky enough to to shoot on the catwalk, but of equal interest to me was outside as classy threads met classy kicks by the fashion conscious crowd,
Finally, my 'In Their Shoes' interview series gathered momentum as Frank Liew, the brains behind Silly Thing shared his sneaker story.  The interview series is something you will see more of in 2014, as we hear from more fascinating (hopefully) sneaker peeps from around the world.

Wednesday, 25 December 2013

2013 Round Up; March








March saw IDYSM clock up the airmiles again with more content from Melbourne, the UK and Sydney.
Melbourne was a real highlight as I was invited by Hennessy to shoot street legend Futura when he was in town.
More colourful kicks from Sydney, the debut of my exclusive 'Roadtest' video product review series and UK fashion icon Sam Lambert all also featured.  Phew - that's a busy month!

Tuesday, 24 December 2013

2013 Round Up; February








Feb saw more cosmopolitan content with IDYSM travelling between London, Sydney and Melbourne.
Starting with Sydney, the 2013 Vans Bowl-a-Rama saw the iconic Bondi skate bowl attract a global crowd, and I was honoured to shoot skate legend Steve Caballero.
Melbourne and London offered up some amazing eclectic street findings (as always), and in Feb I was also privileged to showcase the video content I Directed for Vanishing Elephant's fantastic Autumn '13 campaign.

Monday, 23 December 2013

2013 Round Up; January








2013 has been an epic year for IDYSM.  More travel, the chance to meet more amazing people, and the chance to work with some great brands have been real highlights.  It would be daft to not take a moment to stop on reflect on the mammoth year, so as 2013 puffs and wheezes it's way to the finish line I thought it was a good chance to revisit some of my fave content from the past year - starting with where it all began...January.
The year started in style with shooting in Hong Kong (stick around for more travel on IDYSM in January), and here are some quick picks from my time there, including a couple of video pieces that generated some serious interest.

Thursday, 19 December 2013

In Their Shoes; Ryan Hall, I Am Other


When it comes to speaking to interesting peeps with a love for kicks, today we’re speaking to the biggest yet, as towering in at 6 feet 5 inches tall, Ryan Hall of I Am Other is the latest name to take the time to speak to IDYSM.
The host of the Stereotypes video series, Ryan is a man after my own heart – hitting the streets to find those unique street stories.  He’s a man accustomed to being on the other side of interviews but as a huge sneakerhead he’s been kind enough to become an amazing interviewee in this latest instalment of ‘In Their Shoes’ as he talks Pharell, NY street culture, what’s kicking in his world of kicks, and if you're a size 12 (US) how you could maybe help him out.



IDYSM: Hey Ryan. So how did you come to be involved with I Am Other and what inspires your unique take on street stories?
Ryan: A mutual friend introduced me to the original director of "Stereotypes", Rae, who was in the process of interviewing potential hosts. I actually cancelled out on the first test shoot because I felt that I didn't have much of a chance at doing the gig. For whatever reason, Rae pressed me about a reshoot and the rest they say is history.

IDYSM: What’s your approach to targeting people on the street; Who do you approach, why, and how do you get them to open up?
Ryan:  Its all about feeling out peoples energy. Funny story, I used to do statistical analysis for a horrid survey company while working my way through college. I learned very quickly that no-one was gonna stop for you unless you gave them the grand introduction. I even used a British accent at times. It worked, honest to Jehovah, God, or whatever deity you believe in. I've not had to rely on that for "Stereotypes"… yet.
As far as the why and how, I really just want to know a lil bit of everyones opinion about everything I take interest in. Im a conversationalist by nature. Grew up in a home of counselors, lawyers, and a Judge. Everyone had an opinion, and a strong one at that. I learned early that if you don't speak up you won't be heard. I guess I want everyone to speak up, and in the process learn what defines their character; attitude, opinions, and all. By engaging people with a mix of light topics, and humor, they tend to open up. I slip serious issues in as the interview progresses.  It can be a really mixed bag.



IDYSM: I understand your background is in comedy performance, does that mean you’re always looking for entertaining and uplifting people and moments?
Ryan: I take whatever may come. I like happy and entertaining folk as much as the next person, but its good to have a variety. I like the challenge of getting to the core of what a person is feeling, and while the show is often humorous, I embrace the chance to delve into serious topics when the opportunity presents itself.

IDYSM: Looking at what you wear, you seem to take great pride in presenting a unique sense of style – what is your look exactly?
Ryan: Much like my interviews its a bit of this and a bit of that. I'm a very eclectic person and I like my style to reflect that. I hate to be put into anyone category, other than cool, which I have yet to actually lay claim to. That last statement was me blatantly reaching out for pity and accolade.  Never hurts to be a bit of a ham. Guess I'd say my style is all about embracing individualism.



IDYSM: Do you think your look stands out because your approach to style is outrageous, or because it’s getting harder to find fresh people with a unique sense to style these days?
Ryan: I think being 6'5" and thin I already stand out. My mom has great style so I was always motivated to put my best foot forward. Being so tall, it was already a challenge to replicate the things I liked so I had to always improvise. Eventually I just gave into my id and jumped off the deep end. I'm sure I'll look back at a lot of what I've worn and wonder what the Hell I was doing, but at least I've had a blast doing so. I'd rather be eccentric, and having fun than cookie cutter and unmemorable. I think people are hungry for individuals that stand out, which may have something to do with the success of "Stereotypes".

IDYSM: How big a part do sneakers play in your look and your life?
Ryan: I'm a shoe freak. I might literally be the male Imelda Marcos. I just built a walk in closet at my apartment to house all my shoes. and it still aint enough. Sneakers are such a mainstay I can't think of completing my look with out them, quite often. And I've realized Im obsessed with white sneakers. Ive worn my white Nike Blazer Mid AB TZ's so much I had to reorder them twice. Also obsessed with Pierre Hardy sneakers. If they weren't so damn expensive I'd own every pair! Have one pair at the moment but once I start getting real money you won't even have to guess what I'm wearing most often.



IDYSM: There must be some serious sneaker heat at I Am Other, how does your sneaker game rate, and I have to ask, is Pharell’s the best in the office?
Ryan: Like I said, I got a shit load of shoes. And considering your interviewing me I'll take the title of Sneaker King! Just don't let anyone else know. As far as Pharell, he could wear mismatched flip-flops and be cool. I don't even think he wears sneakers anymore. He just floats around on two miniature flying carpets, or those "Back to The Future" Nikes, but really from the future. He can do no wrong!

IDYSM: What have you learnt from being around Pharell?, surely one of the most influential individuals in contemporary street style.
Ryan: To just remain myself, and try to date someone as hot as Kelis at least once. I see him every once in a blue moon, but he's always so down to earth. And dressed in such a manner that suits only him. Seeing how comfortable he is in his own skin motivates me to remain the quirky guy I am, and hopefully shape the following around me rather than toning down my image to fit in and appease the masses. I'd like a gathering of open minded individuals that allow me to fit into my own space.



IDYSM: What’s the sneaker scene like in New York at the moment?
Ryan: Just as you imagine it, All over the place encompassing every facet that sneaker culture has to offer. Not a day I don't step out the house and find a pair of sneaks I'd like to call my own. The price of living in the New Rome. Real first world problems I'm suffering from.

IDYSM: NY’s influence has obviously been pivotal at key times in the history of sneaker culture.  How influential and iconic is the current scene?
Ryan: I think its pretty global at this point. NY has had its moments, and will always have a hold, but in my travels, every city I've been, there's a noticeable scene. Japan, London, France, Germany, LA, you name it, theres a scene. Plus you add in whats happening with the online community, and you've got sneaker freakers everywhere.

IDYSM: What’s on the horizon for you – both personally, and for I Am Other?
Ryan: Skies the limit both personally and for I Am Other. Always working on something fresh so keep your eyes peeled as I'm sure to pop up somewhere soon.



IDYSM: I like to end all ‘In Their Shoes’ interviews with this question, and I’m certainly hoping for something interesting…so, what’s on your feet right now?

Ryan: Right now its some dirty socks, but earlier I was wearing my favourite sneakers of all time; these ivory Alejandro Ingelmo Trons from his 2011 collection. I know all the details cause they're in the dying stage and I was Ebay hunting another pair. If anyone has the connect on another pair, size 12, hit a brother back.